15Feb/112
Snakebyte™: Why We’re Not Just ‘Another’ Video Game Accessory Brand
When we first decided to get into the video game accessory business in the U.S. last October, we knew we were facing a tough task: was there really a need for yet another third-party video game accessory company? Aren’t there already more than enough third-party accessory companies with lots of “me-too” product at all prices and qualities? If the answer was ‘yes,’ how could we present ourselves and our accessories in a compelling way that would garner gamer awareness, testing and loyalty if they liked our brand?
